Privacy Policy ElitKing – Protection of Your Personal Data

1. Introduction

ElitKing is committed to protecting the privacy of all members and users of our platform. This Privacy Policy explains in detail how we collect, process, store, and protect your personal data when you use ElitKing's website, mobile app, and other services.

This document is prepared in accordance with the requirements of Malaysia's Personal Data Protection Act (PDPA) 2010. By registering an account or using any ElitKing service, you hereby give your consent to the collection and processing of your personal data as described in this policy.

We understand that your trust is the foundation of our relationship. That is why we are fully committed to being transparent about our data practices and giving you meaningful control over your own personal information.

2. Data We Collect

ElitKing collects various types of information to provide and improve our services. The following are the categories of data we collect:

Data Category	Example Information	Primary Purpose
Identity Data	Full name, date of birth, IC number, photo	KYC verification & fraud prevention
Contact Data	Email, phone number, address	Account communications & support
Financial Data	Bank details, transaction records	Payment processing & audit
Technical Data	IP address, device type, web browser	Security & platform optimisation
Usage Data	Game records, betting history, login activity	Service improvement & compliance

We only collect data that is strictly necessary for the stated purposes. We do not collect sensitive data categories such as health information, religious beliefs, or political views unless required by law.

3. How We Use Your Data

The personal data we collect is used for the following lawful purposes:

• Account management: Create and maintain your account, verify your identity through the KYC process, and ensure your account security.
• Transaction processing: Process deposits, withdrawals, and all other financial transactions promptly and accurately using your chosen payment method.
• Customer Support: Respond to enquiries, resolve complaints, and provide any technical assistance you require.
• Security & fraud prevention: Detect and prevent fraudulent activity, money laundering, and platform abuse using our automated monitoring systems.
• Legal compliance: Meet applicable legal and regulatory obligations, including reporting requirements to the relevant authorities.
• Service improvement: Analyse usage patterns to improve platform quality, introduce new features, and personalise your experience.
• Marketing communications: Send you information about promotions, bonuses, and special offers that may interest you — only if you have given consent to receive such communications.

4. Data Sharing

ElitKing does not sell or trade your personal data to third parties for their own marketing purposes. However, we may share your data with certain parties in the following circumstances:

• Service providers: Companies that help us operate the platform, including payment processors, game software providers, and cloud service providers — all bound by strict confidentiality agreements.
• Regulatory authorities: Government agencies, law enforcement, or regulatory bodies with lawful authority to request such information under Malaysian law.
• Fraud prevention: A fraud prevention agency and integrated database that helps us detect and prevent illegal activity on the platform.
• Business transfers: Should elitking be involved in a merger, acquisition, or asset sale, member data may be transferred to the successor entity — with appropriate notice provided to members.

All third parties with whom we share data are required to comply with data protection standards equal to or higher than our own.

5. Cookies & Tracking Technologies

ElitKing uses cookies and similar tracking technologies to enhance your experience on our platform. Cookies are small text files stored on your device when you visit our website.

We use the following types of cookies:

• Essential Cookies: Required for core platform functions such as login session verification and security. These cookies cannot be disabled without affecting platform functionality.
• Performance Cookies: Collect anonymous information about how you use the platform to help us identify technical issues and improve website performance.
• Functional Cookies: Remember your preferences such as language and display settings to deliver a more personalised experience.
• Analytics Cookies: Helps us understand aggregate user behaviour to make data-driven decisions that improve the platform.

You can manage your cookie settings through your web browser settings at any time. Please note, however, that disabling certain cookies may affect the functionality and user experience of the ElitKing platform.

6. Data Security

Protecting your personal data is elitking's highest priority. We implement comprehensive technical and organisational security measures to safeguard your data against unauthorised access, disclosure, alteration, or destruction.

• Data encryption in transit using the latest TLS 1.3 protocol.
• Data encryption at rest for all sensitive information.
• Two-factor authentication (2FA) system for additional account access security.
• Regular security scanning and penetration testing.
• Round-the-clock security threat monitoring by our cybersecurity team.
• Mandatory data security training for all relevant elitking staff.

While we take all reasonable precautions, no security system is entirely perfect. In the event of a data breach that may affect you, we will notify you and the relevant authorities within the timeframe required by law.

7. Data Storage & Deletion

ElitKing retains your personal data only for as long as necessary to fulfil the purposes stated in this policy or as required by applicable law.

• Active account data: Retained for the duration your account is active and for a reasonable period thereafter for audit and legal compliance purposes.
• Financial transaction records: Retained for a minimum of seven (7) years in compliance with Malaysian accounting and anti-money laundering legal requirements.
• Support communication logs: Retained for three (3) years for reference and dispute resolution purposes.
• Marketing data: Retained until you withdraw your consent or request deletion.

When data is no longer required, it will be securely deleted or anonymised in accordance with established data disposal procedures to ensure it cannot be recovered or reused.

8. Your Rights

As an elitking member, you have the following rights regarding your personal data under Malaysia's PDPA and our policies:

To exercise any of the above rights, please contact the elitking customer support team via live chat or email. We will process your request within 30 business days. Some requests may be subject to identity verification beforehand.

9. Children's Privacy

The elitking platform is exclusively for adult users aged 18 and above. We do not knowingly collect or process personal data of individuals under the age of 18.

If we discover that we have collected data from a person under the age of 18 without proper age verification, we will take immediate steps to delete that data and close the associated account. Parents or guardians who become aware that their child has registered on our platform are requested to contact us immediately.

10. Policy Amendments

ElitKing reserves the right to modify this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or service improvements. Any significant changes will be communicated to you via:

• In-platform notification upon your next login.
• Email notification to your registered address for changes that materially affect your rights.
• Updates the "Last Updated" date at the top of this document.

We encourage you to review this Privacy Policy periodically. Your continued use of the elitking platform after any changes take effect will be considered your acceptance of the updated policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us through the following channels:

• Data Protection Officer: Reachable via the ElitKing platform live chat.
• Privacy Email: [email protected]
• General Support: [email protected]
• Live Chat: Available 24/7 via the chat icon on the platform.

We aim to respond to all privacy-related enquiries within seven (7) business days. For unresolved formal complaints, you have the right to refer the matter to the Department of Personal Data Protection Malaysia.